Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at attracting, converting, and retaining customers through various digital mediums. Scope of Digital Marketing: 1. Reach: Digital marketing allows businesses to reach a global audience regardless of geographical boundaries. With the internet's widespread accessibility, companies can target specific demographics or niche markets more effectively. 2. Cost-effectiveness: Compared to traditional marketing channels like TV or print ads, digital marketing often offers a higher return on investment (ROI) as it tends to be more cost-effective. Businesses can allocate their budgets more efficiently by targeting specific audiences and measuring the performance of their campaigns in real-time. 3. Targeting and personalization: Digital mar...